Bumper stickers as a mode of marketing was first started in 1990’s. It is now an established fact that the amount of marketing which can be done by Bumper stickers is way greater than which can be achieved by extensive advertisements. Any tool which is used for the process of promotion has to meet two basic criteria: cost effectiveness and effectiveness. Bumper stickers method of promotion meets both these criteria perfectly. The stickers on bumpers of the vehicle represent the trust the customers have on the brand, this in a way promotes other users to try the product themselves, thus increasing the net sales and profit.
Bumper stickers are usually made from materials like plastic and paper, one important thing which should be kept in mind while designing stickers is the amount of time the sticker can withstand the harshness of nature. Now a day’s polymers are extensively used for creation of stickers as they enhance the overall shell life. The stickers are a cheap mode of marketing and are extensively used to generate greater revenues by reaching the eyes of the potential customers. Bumper stickers are a boon for the various companies in this cut throat market, giving them an edge over the rivals.